This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections, providing the reader with an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels.

Nick Wilkinson is Assistant Professor in Economics at Richmond, The American International University in London. He has taught business and economics in various international institutions in the UK and US, as well as working in business management in both countries.

Part I. Introduction: 1. Nature, scope and methods of managerial economics; 2. Theory of the firm; Part II. Demand Analysis: 3. Demand theory; 4. Demand estimation; Part III. Production and Cost Analysis: 5. Production theory; 6. Cost theory; 7. Cost estimation; Part IV. Strategy Analysis: 8. Market structure and pricing; 9. Game theory; 10. Pricing strategy; 11. Investment analysis; 12. Government and managerial policy.