Sonal Trivedi is an Associate Professor, School of Management & Commerce, Manav Rachna University, Faridabad, Haryana, India.

Balamurugan Balusamy is an Associate Dean student at Shiv Nadar University, Delhi-NCR.

Krishnaraj Nagappan (Member, IEEE) is a Professor in the Department of Networking and Communications, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University), Chennai, India.

Dinesh Krishnan Subramaniam is an Assistant Professor with CSE at the B V Raju Institute of Technology, India.

Daniel Arockiam is Associate Professor in Computer Science & Engineering at the Amity School of Engineering and Technology (ASET), Amity University Madhya Pradesh, India.

1. Sustainable Development Innovation and Proactive Environmental Strategy 2. Green management with environmental strategies for corporate sustainability and firm performance 3. Green Management Strategy and Firm Performance: ESG Perspective 4. Challenges for Environmental Regulation to Achieve the Green Performance of Enterprises 5. Corporate Venturing and Sustainable Innovation in India: Expert Opinions and Case studies 6. Paint The Town Green: Understanding Green Washing from The Perspective of IPR's, Taxation Law and ESG 7. Crucial Insights into ESG Reporting: Empowering Sustainable Practices 8. Behind the Fallout: Environmental Strategy and Innovation Gone Awry 9. Linking Proactive Environment Strategy to Corporate Firm Performance: Review of the state of research and way ahead 10. Unveiling the Future of Business Success: Integrating Environmental and Sustainable Criteria through Business Cases 11. Sustainable Innovation and Environmental Strategies: Case Studies from Indian Companies 12. Transformative Mergers: A Roadmap for Sustainable Corporate Growth in Indian Public Sector Banks 13. From Policy Pitfalls to Profitable Pathways: Unveiling Sustainable Innovation 14. Exploring the Relationship Between Innovation Types and Firm Performance: Key Factors Influencing Environmental Innovation 15. Leveraging Artificial Intelligence for Environmental Sustainability 16. Financial Innovation and Sustainability: Proactive Environmental Strategies for Corporate Success 17. The Sustainable Supply chain: AI for transparency and efficiency in Eco-Conscious Business Practices 18. Leading with Innovation: Proactive Environmental Strategies for Sustainable Development

This book explores how the problem of global sustainability could turn into a major force for innovation leading to enhanced firm performance. It addresses whether proactive environmental strategy and innovation are integrated with a firm's performance. The goal of this book is to advance the rapidly developing field of sustainable business beyond the straightforward logic of cost, waste and risk reduction.

The authors offer significant insight into how internal-life cycle design-and external-image and reputation-innovation strategies serve to mediate and possibly reinforce one another by investigating the relationship between proactive environmental strategy and innovation in relation to firm performance. The book includes empirical research, case studies and real-world examples as well as lessons learned from the successful and unsuccessful transformation initiatives of numerous international companies.

This book is primarily aimed at an academic audience of scholars, researchers and advanced students in the fields of finance, economics, sustainability, innovation and environmental studies and will also appeal to practitioners and industry experts in these areas.