In this 2005 book, Jaffe examines the interactions of modernist literary fame and celebrity culture in the early twentieth century.

Aaron Jaffe is Assistant Professor of Philosophy and Liberal Arts at The Juilliard School in New York. His articles have appeared in Comparative Literature and Culture, Philosophy and Social Criticism, and other journals. He has written chapters in The Bloomsbury Companion to Marx, and Critical Theories and the Budapest School.

Introduction; 1. Imprimaturs; 2. Adjectives; 3. Collaborative work; 4. Promotional networking; 5. Institutions, outrages, and postcards; Epilogue.