Aaron Jaffe investigates the relationship between two phenomena that arrived on the historical stage in the first decades of the twentieth century: modernist literature and modern celebrity culture. Jaffe systematically traces and theorizes the deeper dependencies between these two influential forms of cultural value. He examines the paradox that modernist authors, while rejecting mass culture in favor of elite cultural forms, reflected the economy of celebrity culture in their strategies for creating a market for their work. Through collaboration, networking, reviewing and editing each other's works, T. S. Eliot, James Joyce, Ezra Pound and Wyndham Lewis, among others, constructed their literary reputations and publicized the project of modernism. Jaffe uses substantial archival research to show how literary fame was made by exploiting the very market forces that modernists claimed to reject. This innovative study also illuminates the cultural impact and continued relevance of the modernist project.

Aaron Jaffe is Assistant Professor of Philosophy and Liberal Arts at The Juilliard School in New York. His articles have appeared in Comparative Literature and Culture, Philosophy and Social Criticism, and other journals. He has written chapters in The Bloomsbury Companion to Marx, and Critical Theories and the Budapest School.

Introduction; 1. Imprimaturs; 2. Adjectives; 3. Collaborative work; 4. Promotional networking; 5. Institutions, outrages, and postcards; Epilogue.