This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated.

Bal Krishna Sharma is Assistant Professor of Applied Linguistics at the University of Idaho, USA.

Shuang Gao is Lecturer in Applied Linguistics in the Department of English at the University of Liverpool, UK.

Table of Contents

Chapter 1. Introduction: The problem of interculturality in tourism (Shuang Gao and Bal Krishna Sharma)

Part 1. Metadiscourses of interculturality in tourism

Chapter 2. The Other food: Ambivalence and (in)authenticity in the representation of Chinese food and foodways at tourist cooking schools (Shuang Gao)

Chapter 3. Imaging Chinese in touristic intercultural communication (Xiaoxiao Chen)

Chapter 4. Interculturality and stereotypes in tourism instructional discourse (Bal Krishna Sharma)

Part 2. Interculturality in the promotion of tourist destinations

Chapter 5. "Fun place and hospitable people": (Post)colonial gaze towards the Philippines on webpages for Japanese learners of English (Jayson Parba and Tomoaki Morikawa)

Chapter 6. Finding Queen Emma at the International Market Place: The intercultural semiotics of commodified cultural heritage tourism (Kristen Urada, Lin Chen, Kathleen Griffin, Michaela Nuesser, and Christina Higgins)

Chapter 7. Culinary types: Culture in the typographic landscape of the Eastern Food Bazaar in Cape Town (Gilles Baro)

Part 3. Interculturality and identity in tourism encounters

Chapter 8. Getting down to business: Intercultural communication and the utilitarian discourse system in an urban tourist destination in France (Adam Wilson)

Chapter 9. Ecocultural identity and intercultural communication in wildlife ecotourism: Stance-taking towards sea turtles in Hawai'i (Gavin Lamb)

Chapter 10. Emergent stance in walking tour discourse in Nara: The intersubjective construction of interculturality (Hiroko Takanashi)

Chapter 11. Touring linguistic borderland: Communicating the 'cultural divide' in bilingual guided tours (Larissa Semiramis Schedel)

Discussion commentary: Why we didn't see things and why we should have: Critical considerations on tourism and intercultural communication (Alexandre Duchêne)