Contents; How to use this series; How to use this book; Introduction; Introduction to command words; Unit 1. Key concepts of travel and tourism; 1.1. Main types of tourism; 1.2. Main reasons why people travel; 1.3. Sustainability in travel and tourism; 1.4. Characteristics of travel and tourism; 1.5. Types of tourists; 1.6. Types of destinations; Exam-style questions; Self-evaluation checklist; Unit 2. Global tourism; 2.1. The scale of travel and tourism demand; 2.2. The features and appeal of destinations; 2.3. Destination development and management organisations; 2.4. Factors affecting tourism development and management; 2.5. Managing destinations sustainably; 2.6. Economic, environmental and sociocultural impacts of travel and tourism; Exam-style questions; Self-evaluation checklist; Unit 3. Travel and tourism organisations; 3.1. The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal; 3.2. Ways travel and tourism organisations work together; 3.3. Different types of transport and their appeal; 3.4. Sustainable developments in travel and transport; 3.5. Domestic and international travel and transport infrastructure; Exam-style questions; Self-evaluation checklist; Unit 4. Customer service in travel and tourism; 4.1. The importance of customer service; 4.2. Delivery of customer service; 4.3. The provision of customer service for different types of tourists; 4.4. Skills required when working in the travel and tourism industry; Exam-style questions; Self-evaluation checklist; Unit 5. Destination marketing; 5.1. The importance of marketing to travel and tourism organisations; 5.2. Factors affecting marketing; 5.3. The marketing mix; 5.4. Market research and analysis; 5.5. Market segmentation and targeting; Exam-style questions; Self-evaluation checklist; Preparing for assessment; Glossary; Acknowledgements; Index.

This series supports learners through the Cambridge IGCSE(TM) and O Level Travel & Tourism syllabuses (0471/7096). From business travel to ecotourism, this second edition supports students to develop practical skills across a range of roles in one of the world's largest industries. Help students develop their analytical skills to build a deeper understanding of modern tourism, through case studies exploring topics such as the impact of the COVID-19 pandemic. Suitable for the Cambridge IGCSE(TM) and O Level Travel & Tourism syllabuses (0471/7096), for examination from 2024. The coursebook supports students whose first language is not English, with key terms and concept links, as well as visual tools throughout, to aid understanding.