This collection focuses on the multi-layered links between international events and identity discourses. With a unique line-up of international scholars, this book offers a diverse range of exciting case studies, including sports competitions, music festivals, exhibitions, fashion shows and royal celebrations.

1. Making Sense of Identity Discourses in International Events, Festivals and Spectacles; Udo Merkel 2. Il Calico as a Source of Local and Social Identity in Italy; Mark Doidge 3. The Contestation of Identities and Communities in German Football; Udo Merkel 4. Contemporary Images and Identities in the Hong Kong Dragon Boat Festival; Brian Bridges and Glos Ho Wing-Yan 5. The 2012 London Olympics: Urban Imagery and City Branding; Adam Jones 6. Royal Celebrations in the 21st Century - Cool Britannia versus Britannia ruled the waves; Beth Mudford 7. Identity Discourses and Narratives in North Korean Events, Festivals and Celebrations; Udo Merkel and Gwang Ok 8. China and the World Exposition (1915-2010): Blending Nationalism and Internationalism; Zhouxiang Lu 9. Promoting European Identities at and through International Events; Jayne Luscombe 10. Muhammad's Birthday Celebrations in the Middle East: Uniting or Dividing the Islamic Community?; Andrea L. Stanton 11. Pride and Glamour on the Catwalk: Fashion Models as National and Ethnic Icons; Patricia Soley-Beltran 12. Participating in the World 'Gymnastics for All' Festival, the Gymnaestrada: A Celebration of a Dialogical, Episodic-Perpetual Identity; Angela Wichmann 13. 'One but not the same': U2 Concerts, Community and Cultural Identity; Michael Williams

Brian Bridges, Lingnan University, Hong Kong Mark Doidge, University of Brighton, UK Ho Glos, Hong Kong Baptist University, Hong Kong Adam Jones, University of Brighton, UK Lu Zhouxiang, National University of Ireland Maynooth, Ireland Jayne Luscombe, University of Brighton, UK Beth Mudford, University of Sussex, UK Gwang Ok, Chungbuk National University, South Korea Patrícia Soley-Beltran, Independent Scholar, Spain Andrea L. Stanton, University of Denver, USA Angela Wichmann, University of Brighton, UK Michael Williams, University of Brighton, UK