Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.

Preface
About the Author
PART I. BASIC ISSUES
Chapter 1. Introducing Focus Groups
Basic Issues
Advanced Topics
Chapter 2. Uses for Focus Groups
Basic Issues
Advanced Topics
Chapter 3. The Importance of Interaction
Basic Issues
Advanced Topics
PART II. DESIGNING FOCUS GROUPS
Chapter 4. Research Design for Focus Groups
Basic Issues
Advanced Topics
Chapter 5. Group Composition, Group Size, and Number of Groups
Basic Issues
Advanced Topics
Chapter 6. Asking Questions in Focus Groups
Basic Issues
Advanced Topics
Chapter 7. Moderating the Discussion
Basic Issues
Advanced Topics
Chapter 8. Analyzing Focus Groups
Basic Issues
Advanced Topics
PART III. ADVANCED TOPICS AND CONCLUSIONS
Chapter 9. Working Cross-Culturally
Basic Issues
Chapter 10. Specialized Age Groups
Basic Issues
Chapter 11. Online Focus Groups
Basic Issues
Chapter 12. Conclusions: Future Directions for Focus Groups
Basic Issues
APPENDICES
Appendix 1
Statement of Informed Consent
Appendix 2
Generic Focus Group Introduction
Appendix 3
Three Examples of Interview Guides
Appendix 4
Experiences as Graduate Students
Glossary
References
Index