Book marketing ideas are so numerous as to populate a city, overrunning books, booklets, articles, offers, bargains, come-ons, even a few scams. But which will sell your book? Every book needs its own sales strategy. There is no universal silver bullet for bestsellerdom. But excellent sales tools and resources, some obscure and others well known (but often misused), are available. You'll find them, and how and when to use them, and learn about what approaches actually have helped to sell books, in "What Sells Books" (115,000 words).