Bültmann & Gerriets
Research Methods for Managers
von John Gill, Phil Johnson
Verlag: Sage Publications, Inc.
Gebundene Ausgabe
ISBN: 978-1-84787-093-3
Auflage: 4th edition
Erschienen am 20.02.2010
Sprache: Englisch
Gewicht: 640 Gramm
Umfang: 288 Seiten

Preis: 219,50 €
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Klappentext
Biografische Anmerkung
Inhaltsverzeichnis

Electronic Inspection Copy available for instructors
The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions.

NEW to the Fourth Edition:

- Expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up.

- Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience.

- Additional learning features including critical reflection boxes, case studies and chapter summaries.

- A with a full Instructors' Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts.

Visit the companion website at

Using a practical approach, but with explicit attention to the role of theory in management research, the new edition of Research Methods for Managers is a stimulating guide for students in management, organization and organization research.



John
Gill
,
before his retirement, was Reader in Management in Sheffield Business
School.



PART ONE: ISSUES AND PROCESSES IN MANAGEMENT RESEARCH
Introduction
Starting Management Research
The Role of Theory in Research Methods
PART TWO: KEY METHODS IN MANAGEMENT RESEARCH
Experimental Research Design
Action Research
Survey Research Design
Qualitative Methodology
The Case of Ethnography
PART THREE: PHILOSOPHICAL ISSUES AND DEVELOPMENTS IN MANAGEMENT RESEARCH
Philosophical Disputes and Management Research
Conclusions
Evaluating Management Research


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