Natalia Konstantinovskaia is Senior Japanese Language Expert at Busuu in London, UK. She earned her PhD in Japanese Linguistics from the University of California, US.

Chapter 1: Introduction.

Chapter 2: Women's Voices in Russian and Japanese 'Beauty Ads'.

Chapter 3: Russian and Japanese Women's Perceptions of Feminine Beauty.

Chapter 4: Russian and Japanese Women's Real Language Practices.

Chapter 5: Conclusion.