List of Models.- 1. Consumer Behavior Models.- 1. Brand Preferences and Simple Markov Processes.- 2. Customer Behavior as a Markov Process.- 3. Brand Choice as a Probability Process.- 4. The Dynamics of Brand Loyalty: A Markovian Approach.- 5. A Mathematical Model for Marketing.- 6. The Demand for Branded Goods as Estimated from Consumer Panel Data.- 7. Consumer Brand Choice-A Learning Process?.- 8. Stochastic Process Models of Consumer Behavior.- 9. A Latent Markov Process Within the Individual.- 10. The Neglected Use of Data.- 11. A Stochastic Response Model with Application to Brand Choice.- 12. A Mathematical Model of Consumer Behavior.- 13. New Models of Consumer Loyalty Behavior: Aids to Setting and Evaluating Marketing Plans.- 14. Dynamic Inference.- 15. Progress on a Simplified Model of Stationary Purchasing Behaviour.- 16. The Beta Binomial Model for Consumer Purchasing Behaviour.- 17. A Stochastic Interpretation of the Heavy Half.- 18. A Dual-Effects Model of Brand Choice.- 19. A Stochastic Model for Adaptive Behavior in a Dynamic Situation.- 20. The New-Trier Stochastic Model of Brand Choice.- 21. A Composite Heterogeneous Model for Brand Choice Behavior.- 22. An Entropy Model of Brand Purchase Behavior.- 23. A Modified Linear Learning Model of Buyer Behavior.- 24. Analog Experiments with a Model of Consumer Attitude Change.- 25. A Behavior Theory Approach to the Relations Between Beliefs about an Object and the Attitude Toward the Object.- 26. A Two-Dimensional Concept of Brand Loyalty.- 27. The Relationship of Brand Attitudes and Brand Choice Behavior.- 28. Television Show Preference: Application of a Choice Model.- 29. An Exponential Discrepancy Model for Attitude Evaluation.- 30. The Vector Model of Preferences: An Alternative to the Fishbein Model.- 31. The Importance of Halo Effects in Multi-Attribute Attitude Models.- 32. The Fishbein Extended Model and Consumer Behavior.- 33. A Theory of Demand with Variable Consumer Preferences.- 34. A New Approach to Consumer Theory.- 35. A Geographic Model of an Urban Automobile Market.- 36. Consumer's Purchase Decision Process: Stochastic Models.- 37. An Empirical Test of the Howard-Sheth Model of Buyer Behavior.- 38. A Model of Consumer Behavior in a Single Market with Incomplete Information.- 39. Mathematical Programming Models for the Determination of Attribute Weights.- 40. An Interaction Model of Consumer Utility.- 41. Product Attraction, Marketing Effort and Sales: Towards a Utility Model of Market Behavior.- 2. Models of Advertising and Sales Promotion.- 42. Linear Programming in Media Selection.- 43. Media Selection by Linear Programming.- 44. Media Selection by Decision Programming.- 45. Linear Programming and Space-Time Considerations in Media Selection.- 46. An Exploration of Linear Programming in Media Selection.- 47. A Goal Programming Model for Media Planning.- 48. A Probabilistic Approach to Industrial Media Selection.- 49 A Media Planning Calculus.- 50. Considering Competition in Media Planning.- 51. ADMOD: An Advertising Decision Model.- 52. The Determination of Advertising Expenditure.- 53. Optimal Advertising and Optimal Quality.- 54. Optimal Advertising Policy under Dynamic Conditions.- 55. Diffusion Processes and Optimal Advertising Policy.- 56. Monopoly Advertising: Dynamic Conditions.- 57. An Optimum Geographical Distribution of Publicity Expenditure in a Private Organization.- 58. Game-Theory Models in the Allocation of Advertising Expenditures.- 59. Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges.- 60. A Model for Budgeting Advertising.- 61. Optimal Advertising Appropriation.- 62. Advertising Expenditures in Coupled Markets-A Game-Theory Approach.- 63. A Simple Model for Determining Advertising Appropriations.- 64. Theory Versus Practice in Allocating Advertising Money.- 65. A Dynamic Model for Competitive Marketing in Coupled Markets.- 66. A Model of Adaptive Control of Promotional Spending.- 67. Models and Managers: The Concept of a Decision Calculus.- 68. Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis.- 69. Optimal Advertising Expenditure.- 70. Dynamic Correction in Marketing Planning Models.- 71. The Effect of Promotional Effort on Sales.- 72. An Operations-Research Study of Sales Response to Advertising.- 73. Optimal Control of the Vidale-Wolfe Advertising Model.- 74. Advertising and Cigarettes.- 75. Bayesian Decision Theory in Advertising.- 76. Differential Equation Approach to Marketing.- 77. Consumer Response to Promotions.- 78. A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes.- 79. The Effect of Advertising on Liquor Brand Sales.- 80. Estimating Dynamic Effects of Market Communications Expenditures.- 81. Toward a Normative Model of Promotional Decision Making.- 82. On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation.- 83. The Product Life Cycle and Time-Varying Advertising Elasticities.- 84. A Study in Promotional Competition.- 85. Imperfect Markets Through Lack of Knowledge.- 86. The Economics of Information.- 87. Can Advertising Differentiate the Product?.- 88. Zur Frage optimaler Diffusionspunkte in einem Modell der Mund-zu-Mund-Propaganda.- 3. Pricing Models.- 89. Short-Term Price and Dealing Effects in Selected Market Segments.- 90. The Use of Models in Marketing Timing Decisions.- 91. Determining Optimum Price Promotion Quantities.- 92. A Quasi-Game Theory Approach to Pricing.- 93. Adaptive Pricing by a Retailer.- 94. Eine Preisabsatzfunktion zur optimalen Preis- und Qualitätspolitik bei heterogenen Gütern.- 95. A Mathematical Model for Price Promotion.- 4. Product Models.- 96. Product Search and Evaluation.- 97. Early Prediction of Market Success for New Grocery Products.- 98. A Theory of Market Behavior After Innovation.- 99. Dynamics of New Product Campaigns.- 100. Competitive Strategies for New Product Marketing over the Life Cycle.- 101. DEMON Mark II: Extremal Equations Solution and Approximation.- 102. SPRINTER Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products.- 103. Stochastic Models for Monitoring New-Product Introductions.- 104. New-Product Profit Evaluation Models.- 105. A New Product Analysis and Decision Model.- 106. The Theory of First Purchase of New Products.- 107. A New Product Growth Model for Consumer Durables.- 108. The Analysis of Uncertainty Resolution in Capital Budgeting for New Products.- 109. Forecasting the Demand for New Convenience Products.- 110. Dynamic Forecasts of New Product Demand Using a Depth of Repeat Model.- 111. Advertising and Promotion Effects on Consumer Response to New Products.- 112. An Econometric Analysis of Advertising, Retail Availability, and Sales of a New Brand.- 113. Ansätze für eine ökonomische Analyse des Konsums neuartiger Konsumgüter.- 114. PERCEPTOR: A Model for Product Positioning.- 115. A Mathematical Modeling Approach to Product Line Decisions.- 5. Sales Forecasting Models.- 116. Forecasting Sales by Exponentially Weighted Moving Averages.- 117. Use of Consumer Panels for Brand-Share Prediction.- 118. Zur Problematik von Wendepunkten in Trendfunktionen, dargestellt an einem Modell zur Prognose von Marktanteilen.- 119. The RAS Method for Two-Dimensional Forecasts.- 120. Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases.- 6. Facility Location Models.- 121. A Model for Scale of Operations.- 122. A Warehouse-Location Problem.- 123. A Heuristic Program for Locating Warehouses.- 124. Brand Switching and Mathematical Programming in Market Expansion.- 125. A Market Potential Model and its Application to Planning Regional Shopping Centers.- 126. Determining Optimum Distribution Points for Economical Warehousing and Transportation.- 127. Market Share, Distance and Potential.- 128. A System Construct for Evaluating Retail Market Locations.- 129. A Model for Allocating Retail Outlet Building Resources Across Market Areas.- 7. Sales Force Models.- 130. Spatial Allocation of Selling Expense.- 131. A Study of Sales Operations.- 132. On a Linear Programming, Combinatorial Approach to the Travelling-Salesman Problem.- 133. An Optimal Plan for Salesmen's Compensation.- 134. Surveillance of Multi-Component Systems: A Stochastic Traveling Salesman's Problem.- 135. Sales Planning and Control Using Absorbing Markov Chains.- 136. The Traveling Salesman Problem: A Survey.- 137. A Multiple-Product Sales Force Allocation Model.- 138. CALLPLAN: An Interactive Salesman's Call Planning System.- 8. Marketing Mix Models.- 139. Some Correlates of Coffee and Cleanser Brand Shares.- 140. Mathematical Model for a Duopolistic Market.- 141. Mathematical Models in Marketing.- 142. Determinants of Market Share.- 143. A Theory of Market Segmentation.- 144. Market Measurement and Planning with a Simultaneous-Equation Model.- 145. A Computer On-Line Marketing Mix Model.- 146. Solving the "Marketing Mix" Problem Using Geometric Programming.- 147. A Market Share Theorem.- 148. Brandaid: A Marketing-Mix Model, Part 1: Structure.- 9. Miscellaneous Models.- 149. Simulation of Market Processes.- 150. Marketing Analysis Training Exercise.- 151. Trade Area Boundaries: Some Issues in Theory and Methodology.