Behavioral Economist and New York Times bestselling author of PREDICTABLY IRRATIONAL, Dan Ariely, returns to offer a much-needed take on the irrational decisions that influence our day-to-day existence: in the workplace, in relationships, even in our general perceptions. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.

New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT¿s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radiös Marketplace. He lives in Durham, North Carolina, with his wife and two children.