Simple steps to a successful start up

So you've thought about starting a business, but how do you get started? This book breaks it down into seven simple steps. This book includes all the advice you need, from working out the objectives and vision of your company and defining your USPs, to writing a business plan and developing the sales and marketing strategy. Follow our simple steps and learn everything you need for a successful start up. Before long you'll be watching your hard work pay off and doing something you love.

Alex Ritchie runs Alex Ritchie Consulting and is the cofounder and director of consultancy Venn Street. Natalie Campbell is the founder and director of A Very Good Company, a social change agency.