Author Bio
Amitai Etzioni, University Professor at George Washington University and Visiting Professor at the Harvard Business School, 1987-89, is the author of numerous books, including The Active Society.

Contents
Preface
Acknowledgments
Chapter 1: The New Paradigm: Underlying Themes
PART I: BEYOND PLEASURE: THE CASE FOR DEONTOLOGICAL SOCIAL SCIENCES
Introduction
Chapter 2: Pleasure, Altruism, and the Great X
Chapter 3: Substantive Differences: Moral Not Equal Pleasure
Chapter 4: Some Evidence: People Act Unselfishly
Chapter 5: The Irreducibility of Moral Behavior
PART II: BEYOND RATIONALISM: THE ROLE OF VALUES AND EMOTIONS
Introduction
Chapter 6: Normative-Affective Factors
Chapter 7: How Inefficient? The Scope of Intra-Cognitive Limitations
Chapter 8: What Is Rational?
Chapter 9: Instrumental Rationality: Supportive Condition
Chapter 10: Thoughtless Rationality (Rules of Thumb)
PART III: BEYOND RADICAL INDIVIDUALISM: THE ROLE OF COMMUNITY AND POWER
Introduction
Chapter 11: Collective (Macro) Rationality
Chapter 12: Encapsulated Competition
Chapter 13: Political Power and Intra-Market Relations
Chapter 14: In Conclusion: Policy and Moral Implications
Overview and Propositional Inventory
Bibliography
Name Index
Subject Index

Amitai Etzioni a sociologist, best known for his work on socioeconomics and communitarianism. He founded the Communitarian Network, a non-profit, non-partisan organization dedicated to supporting the moral, social, and political foundations of society. He was called the "guru" of the communitarian movement in the early 1990s, and he established the Communitarian Network to disseminate the movement's ideas.