Tom Taulli (Ventura, CA) is founder of the online investment company WebIPO and is the author of The Streetsmart Guide to Short Selling. 10 Illustrations

Today's Most Easy-to-Understand Introduction to Short Selling--How It Works, and How to Make It Work for You

Short selling is one of today's most versatile and potentially profitable investing techniques--and also one of the most misunderstood. What is Short Selling? demystifies this often overlooked process, detailing everything from what short selling is and how it works to short selling strategies you can use to increase your portfolio's performance as you shield it from disastrous market downturns.

Investing author Tom Taulli has made a name for himself by providing independent investors with practical how-to's on profitable investment techniques. In What is Short Selling?, Taulli takes you behind the curtain to reveal: How to use financial statements and other publicly available information to uncover excellent short sale candidates Special trading rules for short sellers, including the uptick rule Unique risks of short selling, and steps you can take to minimize those risks

For decades, portfolio managers and sophisticated investors have used short selling to enhance their trading. Now it's your turn. What is Short Selling? reveals how virtually any trader or investor can benefit from this powerful technique, and provides you with the knowledge you need to use short selling to improve your portfolio's returns as you control your investment