How companies can make the world a better place while enhancing their own corporate culture

When Marc Benioff founded salesforce.com, he had a vision to change the model for philanthropic giving. In just five years, in addition to touching thousands of lives, his employees are happier and more fulfilled and his communities are loyal to the brand. In The Business of Changing the World, Benioff, along with 19 other exceptional leaders, share their untold stories of how their companies are making a real difference' and how any other company can do the same.

Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public.

Key features

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Foreword by Charles H. Moore

Introduction by mMarcBenioff

A Family Tradition: Hasbro

Why Give: Alan Hassenfeld

Delivering on its Legacy: UPS

RemerbRememberingasey: Mike Eskew

How to Make Boots and Save the World: Timberland

A Sharing of Strength:Jeff Swartz

A Direct Approach: Dell

The Return of Leading Responsibility: Michael Dell & Kevin Rollins

Managing the most Important Assets: Citizens Bank

Living by Our Credo: Larry Fish

Giving Back in the Good Times and the Bad: Levi Strauss & Co.

Profits Through Principles: Phil Marineau

A Transferring of Skills: The Milken Institute

An Investment in Human Capital: Michael Milken

Ingredients for Success: Safeway

Making a Difference-An Ingredient of Life: Steve Burd

Healthy Choices: GlaxoSmithKline

Going Beyond Commercial Transactions:Jean-Pierre Garnier

Predicting--and Changing--the Future: Intel

Teach to the Future: Craig Barrett

Serving the People: Starbucks

Guided by Principles: Jim Donald

Connecting the Company to the Community: Cisco Systems

Building Networks in the Community: John Morgridge

Building Hospitality in our Communities: Carlson Companies

Founding Fathers: Marilyn Carlson Nelson

Leading CSR in Japan: NEC

Empowered by the Community: Akinobu Kanasugi

Creating Forums for Change: World Economic Forum

Sustainable Capitalism: Klaus Schwab

The Everyday Philanthropist: Working Assets

Consumerism with a Conscience: Laura Scher

Revolutionizing How We Give Back: Revolution

A Hybrid Approach to Business and Philanthropy: Steve Case

Witness to the World: Peter Gabriel

A Voice for the Voiceless: Peter Gabriel

Acknowledgements