Hwy-Chang Moon received his PhD from the University of Washington and is currently a professor at Seoul National University, where he also served as the Dean. He has delivered special lectures at various institutions, including the Helsinki School of Economics, Keio University, and Stanford University. Dr. Moon has also conducted consulting/research projects for several multinational companies, international organizations, and governments (e.g., Malaysia, Dubai, Azerbaijan, and the Guangdong Province of China). He has published numerous articles and books on topics covering International Business Strategy, Cross-Cultural Management, and Economic Development in East Asia with a focus on South Korea.

Korea's economic success has inspired numerous studies and research projects in past decades. Despite good efforts to analyze the strategy of Korea, earlier studies have not been able to comprehensively and systematically explain the country's "miraculous" growth. After thorough analysis of these earlier studies, a new model has been developed by showing that a country or firm does not have to be more innovative or possess more resources to have a competitive advantage over others.
In The Strategy for Korea's Economic Success, Hwy-Chang Moon details four factors that comprise the ABCD model and illustrates how the Korean government, corporations, and people have exemplified these factors in achieving their current level of success. The four factors are agility (speed + precision), benchmarking (learning + best practices), convergence (mixing + synergy), and dedication (diligence + goal-orientation). Together, these factors have enabled Korea's economic success and will continue to drive the next level of growth.
Anyone can become more competitive with proper implementation of the ABCDs. Korea's development strategy holds special value, because it is more practical and appropriate for many developing countries. For more developed countries, on the other hand, the ABCDs can be used to fast-track the next phase of growth. Moon also highlights the role of internationalization in broadening the scope of strategic choices, and shows how the combined implementation of internationalization and the ABCDs deepens the pool of strategic resources.

PART I. THE MIRACLE OF KOREA
Chapter 1. Foundations of Korea's Economic Development
Chapter 2. Korean Government Leadership for National Growth
Chapter 3. Korean Business Leadership for Corporate Growth
PART II. THE ABCD MODEL: A NEW FRAMEWORK FOR EXPLAINING KOREA'S ECONOMIC SUCCESS
Chapter 4. The ABCD Model: The Success Factors of Korea's Economic Growth
Chapter 5. The ABCD Model: Theoretical Foundation
Chapter 6. The ABCD Model: Application to Korea's Three Successful Firms
PART III. INTERNATIONALIZATION: BROADENING THE SCOPE OF STRATEGIC CHOICES
Chapter 7. Internationalization at the National Level
Chapter 8. Internationalization at the Firm Level
Chapter 9. Understanding Internationalization from a Cultural Perspective
PART IV. KOREA IN THE FUTURE
Chapter 10. New Challenges in Korea
Chapter 11. Korea's Competitive Advantages in the Future
Chapter 12. The Generalization of the ABCD Model
Conclusion