Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.

• 1. Where Do Ideas Come From?


• 2. Who Are You?


• 3. Who Am I?


• 4. Forbidden Fruit


• 5. The Artful Mind


• 6. The Sweep of Thought


• 7. Eeny, Meeny, Miny, Moe


• 8. Round and Round and Round We Go


• 9. Final Questions


• References


• Index

Mark Turner, Ph.D., is Institute Professor and Professor of Cognitive Science at Case Western Reserve University. He is the founding director of the Cognitive Science Network and co-director of the Red Hen Lab. His most recent book publications are Ten Lectures on Mind and Language and two edited volumes, The Artful Mind: Cognitive Science and The Riddle of Human Creativity, from Oxford University Press, and Meaning, Form, & Body, edited with Fey Parrill and Vera Tobin, published by the Center for the Study of Language and Information. His other books and articles include Cognitive Dimensions of Social Science: The Way We Think about Politics, Economics, Law, and Society, The Literary Mind: The Origins of Thought and Language, Reading Minds: The Study of English in the Age of Cognitive Science, and Death is the Mother of Beauty.