• Preface


• 1.) The Business of Politics


• 2.) Publicity and the Public


• 3.) Professional Propaganda


• 4.) The Art and Science of Politics


• 5.) A Business Takes Shape


• 6.) Advertising Politics


• 7.) The Consolidation of Control


• 8.) The Business of Digital Politics


• 9.) The Evolution of Political Work


• Appendix: Estimating the Size of the Political Consulting Industry


• Notes


• Index

Adam Sheingate is a professor and chair of Political Science at Johns Hopkins University. He is the author of The Rise of the Agricultural Welfare State.

Political races in the United States rely heavily on highly paid political consultants. In Building a Business of Politics, Adam Sheingate traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitable business. Today, consultants command a hefty fee from politicians as they turn campaign cash from special interest groups and wealthy donors into the advertisements, polls, and direct mail solicitations characteristic of modern campaigns. The implications of this system on the state of American democracy are significant: a professional political class stands between the voters and those who claim to represent them. Building a Business of Politics is both a definitive account of the consulting profession and a powerful reinterpretation of how political professionals reshaped American democracy in the modern era.