Behavioral Finance: What Everyone Needs to Know¿ provides an overview of common shortcuts and mistakes people make in managing their finances.

H. Kent Baker is University Professor of Finance in the Kogod School of Business at American University. He has authored or edited 30 books and published more than 290 articles. His books Investor Behavior and Investment Traps Exposed received book excellence awards. Professor Baker is among the top 1% of the most prolific authors in finance.
Greg Filbeck is Samuel P. Black III Professor of Finance and Risk Management and Director of the Black School of Business at Penn State Erie, The Behrend College. He has authored or edited 10 books and published more than 95 academic articles. Professor Filbeck has conducted training for professional designations for the last two decades.
John R. Nofsinger is William H. Seward Chair in International Finance at the University of Alaska Anchorage. He has authored or edited 11 books that have translations in 11 languages and published 63 scholarly articles. He is author of the book, The Psychology of Investing 6th edition, which is popular with financial advisors.

• Chapter 1. Foundations and Psychological Concepts


• Chapter 2. Cognitive Biases


• Chapter 3. Emotional Biases and Social/Cultural Influences


• Chapter 4. Investor Behavior


• Chapter 5. Nudge: The Influence of Frame Dependence


• Chapter 6. Cognitive Ability


• Notes


• Index