Bültmann & Gerriets
Tourism: Principles and Practices
von Sampad Kumar Swain, Jitendra Mohan Mishra
Verlag: Oxford University Press
Reihe: Oxford Higher Education
Taschenbuch
ISBN: 978-0-19-807236-2
Erschienen am 24.12.2011
Sprache: Englisch
Format: 185 mm [H] x 239 mm [B] x 36 mm [T]
Gewicht: 1139 Gramm
Umfang: 752 Seiten

Preis: 42,50 €
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Inhaltsverzeichnis
Biografische Anmerkung
Klappentext

  • Part One: Fundamentals of Tourism

  • 1: Introduction to Tourism Concept

  • 2: Development of Tourism Through the Ages

  • 3: Tourist Motivation and Travel Behaviour

  • 4: Cultural and Sociological Tourism for Refinement of Human Life

  • Part Two: Basic Tourism Services

  • 5: Passenger Transport Business

  • 6: Hospitality Services

  • 7: Travel Agency Business Perspective

  • 8: Tour Operation Management

  • 9: Ancillary Tourism Sector

  • Part Three: Tourism Demand and Supply

  • 10: Measurement of Tourism Demand

  • 11: Basic Tourism Supply Components

  • Part Four: Tourism Impacts and Policy Formulation

  • 12: Economic and Environmental Impact of Tourism

  • 13: Tourism Policy and Planning

  • Part Five: Modern Tourism Business

  • 14: International, National, Regional Tourism and Related Organizations

  • 15: Fundamentals of Tourism Marketing and Research

  • 16: E-tourism

  • 17: Contemporary Trends and Practices




Dr Sampad Kumar Swain is Reader in Department of Tourism Studies, School of Management, Pondicherry University, Puducherry. He has a rich industry and teaching experience in the tourism industry. He has participated in a faculty development programme in IIM, Indore. Dr Swain is member of Board of Studies in Madurai Kamaraj University, Madurai; Avinashlingam University, Coimbatore; Lady Dock College, Madurai; and Pondicherry University, Puducherry; and a guide for students for IGNOU. He has published fifteen research papers in reputed journals, edited one book, and authored another book.
Dr Jitendra Mohan Mishra is Assistant Professor in the Department of Tourism Studies, School of Management, Pondicherry University, Puducherry. He has two years of industrial experience and more than five years of teaching and research experience. He has published research papers and is currently involved in an ecotourism research project.




Tourism: Principles and Practices is a comprehensive textbook specially designed to meet the needs of students of under graduate and post graduate tourism studies. It makes use of numerous examples, photographs, mini cases, and case studies to explore the fundamental tourism concepts.


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