Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.

Jedrzej George Frynas is Professor of Corporate Social Responsibility and Strategic Management at Middlesex University Business School.

Kamel Mellahi is Professor of Strategic Management at Warwick Business School, University of Warwick.

• PART I: INTRODUCTION


• 1: Introduction to Global Strategic Management


• PART II: GLOBAL STRATEGIC ANALYSIS


• 2: Global Business Environment: The External Macro Environment


• 3: Global Business Environment: The Industry Environment


• 4: Global Business environment: analysis of the internal environment


• PART III: GLOBAL STRATEGIC DEVELOPMENT


• 5: Managing the Internationalization Process


• 6: International Strategic Alliances: Partnership and Co-Operation


• 7: The Subsidiary-Level Strategy


• 8: Headquarters-Level Strategy


• PART IV: GLOBAL STRATEGIC IMPLEMENTATION


• 9: Global Structures and Designs


• 10: Global Management of Change


• PART V: GLOBAL STRATEGIC INNOVATION


• 11: Global Management of Innovation and Knowledge


• 12: Corporate Social Responsibility and Innovation