The book presents a novel theory on current markets. It helps us understand how the information ecology is important to how the markets work, and how our economy functions and evolves. Numerous scenarios and examples allow readers to reflect on their own roles in the economy and give them new tools to analyse social-economic phenomena.

• Part I: Information and Consumer Markets


• 1: Magic Pie


• 2: Matchmakers


• 3: Personal Assistant


• 4: Diversification


• Part II: Finance and Information Markets


• 5: Financial markets


• 6: Information markets


• Part III: Markets and Institutions


• 7: From markets to the economy


• 8: Man and the economy


• 9: Evolving economy


• 10: Paradigm shift

Yi-Cheng Zhang is a theoretical physicist, educated in China, Austria, Italy, and the US. He has been a physics professor at the Fribourg University in Switzerland for over two decades. He is also the honorary director of Complexity Research Centre of Alibaba. His research interests encompass a wide range of subjects including interdisciplinary sciences, finance, and internet applications in the society.