Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, IInfluence: The Psychology of Persuasion/I, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making. Among the many topics covered, the authors discuss how people underestimate the influence of others, how a former computer hacker used social engineering to gain access to highly confidential computer codes, and how biology and evolution figure into the principles of influence. The authors break new ground in the study of influence.

Douglas Kenrick is Professor of Psychology at Arizona State University. He is author of 175 scientific articles, books, and chapters. His work integrates evolutionary psychology, cognitive science, and dynamical systems theory. He is the author of ISex, Murder, and the Meaning of Life: A Psychologist Investigates How Evolution, Cognition, and Complexity are Revolutionizing our View of Human Nature/I, and ISocial Psychology: Goals in Interaction/I (now in its 5th edition, with Steven Neuberg and Robert Cialdini).
Noah J. Goldstein is Assistant Professor of Human Resources and Organizational Behavior at the Anderson School of Management at the University of California, Los Angeles. He conducts research on social influence and persuasion. He is co-author of a book on persuasion with Robert Cialdini and Steve Martin called IYes!: 50 Scientifically Proven Ways to Be Persuasive/I, a INew York Times/I bestseller that has been translated into over 25 languages.
Sanford L. Braver is Professor of Psychology at Arizona State University. He has been the recipient of 17 competitively reviewed, primarily federal, research grants, which total to almost $20 million. His work has been quoted widely in the news media, including IU.S. News and World Report/I, IKiplinger's/I, IRedbook/I, IThe New York Times/I, IUSA Today/I, and IThe Wall Street Journal/I, and has been featured on ABC News' 20/20.

Introduction - Full Cycle Social Influence
Douglas T. Kenrick, Noah J. Goldstein, and Sanford L. Braver
Chapter 1 - Six Degrees of Bob Cialdini and Five Principles of Scientific Influence
Mark Schaller, Douglas T. Kenrick, Steven L. Neuberg
Chapter 2 - Underestimating One's Influence in Help-Seeking
Francis J. Flynn and Vanessa K. Bohns
Chapter 3 - The Path of Least Resistance
Brad J. Sagarin and Kevin D. Mitnick
Chapter 4 - Fluency and social influence: Lessons from judgment and decision making
Petia Petrova, Norbert Schwarz, and Hyunjin Song
Chapter 5 - A Multi-Process Approach to Social Influence
Richard E. Petty and Pablo Briñol
Chapter 6 - Basking in Reflected Glory and Compliance with Requests from People Like Us
Jerry M. Burger
Chapter 7 - Social Norms: A How-to (and How-not-to) Guide
Noah J. Goldstein and Chad R. Mortensen
Chapter 8 - Evolution, Social Influence, and Sex Ratio
Vladas Griskevicius, Jeffry A. Simpson, Kristina M. Durante, John S. Kim, and Stephanie M. Cantu
Chapter 9 - Designed for Social Influence
John T. Cacioppo and Louise C. Hawkley
Chapter 10 - Social Influence on Reproductive Behavior in Humans and Other Species
Abraham P. Buunk, Shelli L. Dubbs, and Jan A.R.A.M. van Hooff
Chapter 11 - Egoism or Altruism? Hard-Nosed Experiments and Deep Philosophical Questions
Stephanie L. Brown and Jon K. Maner
Chapter 12 - Basic, Applied, and Full Cycle Social Psychology: Enhancing Causal Generalization and Impact
Stephen G. West and William G. Graziano
Chapter 13 - Behavioral Change Cialdini-Style
Rick van Baaren and Ap Dijksterhuis
Chapter 14 - Collective Full Cycle Social Psychology: Models, Principles, Experience
Darwyn E. Linder, John W. Reich, and Sanford L. Braver