Drawing on an innovative dataset of the professional careers of 628 presidential campaign staffers working in technology from 2004-2012 and interviews with more than 60 staffers, Prototype Politics details how and explains why the Democrats have taken up technology more than Republicans over the past decade.

• Acknowledgments


• Chapter 1: Party Networks and Political Innovation


• Chapter 2: The Grand Old Party: Innovations From the Edge to Center


• Chapter 3: Republican Party Inertia in a Changed Political Context


• Chapter 4: The Aftermath of McCain's Defeat


• Chapter 5: Reelecting the President


• Chapter 6: Old Paths and New Beginnings


• Chapter 7: The Dynamics of Technology-intensive Campaigning


• Methodological Appendix: Studying Technology and Politics


• Notes


• Bibliography


• Index

Daniel Kreiss is Associate Professor in the School of Media and Journalism at the University of North Carolina at Chapel Hill and an affiliate faculty fellow of the Information Society Project at Yale Law School.