Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation.

• Chapter 1: The Process of Open Innovation


• Arthur B. Markman


• Chapter 2: Open Innovation Through Strategic Design-by-Analogy


• Katherine Fu and Christian Schunn


• Chapter 3: Getting the Most Out of Brainstorming Groups


• Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli


• Chapter 4: Applying the Creative Problem Solving Process to Open Innovation


• Wayne Fisher


• Chapter 5: Opportunity Thinking - Seeing Clearly the Elephant in the Room


• Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue


• Chapter 6: Better, Faster, Safer and Cheaper: USAA Roof Inspections with Pole Cam


• Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco


• Chapter 7: An Open Invitation to Open Innovation: Guidelines for the Leadership of Open Innovation Processes


• Diana Rus, Barbara Wisse, and Eric F. Rietzschel


• Chapter 8: Innovation Cells: Company Beachheads in Technology Universities


• Felix Cardenas, Tony Davila, and Daniel Oyon


• Chapter 9: Building an Innovation Coral Reef: The Austin Technology Incubator Case Study


• Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman

Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.