The only comparison of EU and US protection against trade mark dilution, this book provides a complete overview of the dilution action, enabling practitioners to better protect trade marks against dilution or to combat dilution claims.

• 1.: Dilution basics


• 2.: The Fame/Reputation Standard


• 3.: Showing an Association Between the Marks


• 4.: Blurring


• 5.: Tarnishment


• 6.: Unfair Advantage and Misappropriation


• 7.: Defences

Ilanah Simon Fhima is Lecturer in Law at the Faculty of Laws, University College London. She is also co-director of UCL's Institute of Brand and Innovation Law.