In 11 chapters by leading scholars, 'The Market Makers' provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy.

• Introduction: The Retail Revolution


• Part I. The Market Makers: A General Perspective


• 1: Misha Petrovic and Gary G. Hamilton: Retailers as Market Makers


• 2: Frederick H. Abernathy and Anthony P. Volpe: Technology and Public Policy: The Preconditions for the Retail Revolution


• Part II. Making Consumer Markets


• 3: Misha Petrovic: U.S. Retailing and Its Global Diffusion


• 4: Michael Wortmann: Globalization of European Retailing


• 5: Suresh Kotha and Sandip Basu: Online Retailers as Market Makers


• Part III. Making Supplier Markets


• 6: Gary G. Hamilton and Cheng-shu Kao: Supplier Markets and the Asian Miracle


• 7: Edna Bonacich and Gary G. Hamilton: Global Logistics, Global Labor


• 8: Timothy Sturgeon, John Humphrey, and Gary Gereffi: Making the Global Supply-Base


• 9: Richard P. Appelbaum: Transnational Contractors in East Asia


• Part IV. Industries and Market Making


• 10: Thomas Reardon and Benjamin Senauer: The Global Spread of Modern Food Retailing


• 11: Kenneth L. Kraemer and Jason Dedrick: Market Making in the Personal Computer Industry