• Table of Contents


• Acknowledgments


• Chapter 1: Engineering Sociality in a Culture of Connectivity


• 1.1 Introduction


• 1.2 From Networked Communication to Platformed Sociality


• 1.3 Making the Web Social: Coding Human Connections.


• 1.4 Making Sociality Saleable: Connectivity as a Resource


• 1.5 The Ecosystem of Connective Media in a Culture of Connectivity


• Chapter 2: Disassembling Platforms, Reassembling Sociality


• 2.1 Introduction


• 2.2 Combining Two Approaches


• 2.3 Platforms as Techno-cultural Constructs


• 2.4 Platforms as Socio-economic Structures


• 2.5 Connecting Platforms, Reassembling Sociality


• Chapter 3: Facebook and the Imperative of Sharing


• 3.1 Introduction


• 3.2 Coding Facebook: The Devil is in the Default


• 3.3 Branding Facebook: What You Share Is What You Get


• 3.4 Shared norms in the Ecosystem of Connective Media


• Chapter 4: Twitter and the Paradox of Following and Trending


• 4.1 Introduction


• 4.2 Asking the Existential Question: What is Twitter?


• 4.3 Asking the Strategic Question: What Does Twitter Want?


• 4.4 Asking the Ecological Question: What Will Twitter Be?


• Chapter 5: Flickr between Communities and Commerce


• 5.1 Introduction


• 5.2 Flickr Between Connedtedness and Connectivity


• 5.3 Flickr Between Commons and Commerce


• 5.4 Flickr Between Participatory and Connective Culture


• Chapter 6: YouTube: The Intimate Connection between Television and Video-sharing


• 6.1 Introduction 179-215


• 6.2 Out of the Box: Video-sharing Challenges Television


• 6.3 Boxed In: Channeling Television into the Connective Flow


• 6.4 YouTube as A Gateway to Connective Culture


• Chapter 7: Wikipedia and the Principle of Neutrality


• 7.1 Introduction


• 7.2 The Techno-cultural Construction of Consensus


• 7.3 A Consensual Apparatus between Democracy and Bureaucracy


• 7.4 A Nonmarket Space in the Ecosystem?


• Chapter 8: The Ecosystem of Connective Media: Locked In, Fenced Off, Opt Out?


• 8.1 Introduction


• 8.2 Locked In: The Algorithmic Basis of Sociality


• 8.3 Fenced Off: Vertical Integration and Interoperability


• 8.4 Opt Out? Connectivity as Ideology


• Bibliography


• Index

José van Dijck is a professor of Comparative Media Studies at the University of Amsterdam, where she also served as the Dean of Humanities. She has a PhD from the University of California, San Diego (UCSD) and previously taught at the Universities of Groningen and Maastricht. Her work covers a wide range of topics in media theory, media technologies, social media, television and culture. She is the author of five books, three co-edited volumes and many journal articles.

The Culture of Connectivity tells the full story of the rise of social media in the first decade of the twenty-first century up to the present, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. platforms such as Facebook, Twitter, Flickr, YouTube, and Wikipedia.