DR SUE BRIDGEWATER is Associate Professor in Marketing and Strategy and Director of the Centre for Management in Sport at Warwick Business School. Sue graduated from Trevelyan College, Durham University with a BA in German and, after working in marketing with Nairn and Unilever, joined the faculty at Warwick University in 1991. She has an MBA and a PhD from Warwick University where she teaches marketing, international marketing and more recently has become a specialist in sports marketing. Since 2001, Sue has directed the Professional Footballers Association and League Managers Association Certificate in Applied Management for Football Managers. Her past students include Mark Hughes, Stuart Pearce, Brian Laws, Aidy Boothroyd and Alan Irvine. She also teaches and researches in cricket and rugby.

Sue has authored books and articles in a range of leading international journals. She co-authored Innovation in Marketing with Professor Peter Doyle and International Marketing Relationships with Professor Colin Egan and, in recent year, has published a number of articles in the areas of international marketing, sports marketing and leadership. A frequent media contributor, Sue also maintains and analyses football manager statistics for the League Managers Association.

List Of Figures List Of Tables Preface Introduction - The Football Management Context -Through The Goldfish Bowl -Book Structure Chapter 1 What Can Business Learn From Football And What Can Football Learn From Business? -What Characterizes Football Management? -How Does That Help Us To Learn About Management? Chapter 2 Life In The Fast Lane -Introduction -Leadership Theory -Leadership: Schools Of Thought -The World Of The Football Manager: From Gaffer To Goldfish Bowl -Conclusion Chapter 3 The Golden Boys -Introduction -What Is Success? -What Is Success For A Football Manager? -Measuring Football Manager Success -Perceived Success: Viewing Success Through A Lens -Football Managers And Success: The Big Picture -Conclusion Chapter 4 The Blame Game: Does Changing Leaders Help? -Introduction -Football Manager Succession -The Blame Game -Conclusion: Why Changing Managers Might Not Work Chapter 5 Snakes And Ladders -Introduction -Ladders -Snakes -Conclusions Chapter 6 Final Thoughts On Football Management -Football Manager As Leader -Success And The Football Manager -Football Manager As Talent Manager -Football Manager Succession -Managing In A Turbulent Market Notes Glossary Appendices References Index

Football Managers have to deal with a number of unique pressures, yet the challenges of the football manager are similar to those of managers in other sectors. This book examines the management of football and looks at ways that managers and leaders in other industries can use tools and techniques from the sporting world within their own sector.