This book offers a fresh look at sustainable consumption, exploring how grassroots community action can spread ideas in society. It presents a 'New Economics' approach based on alternative measures of wealth and value, examining how these are put into practice through local organic food systems, low-impact eco-housing, and complementary currencies.

GILL SEYFANG is an Environmental Social Scientist at the University of East Anglia, UK, working on sustainable consumption. She currently holds a Research Councils UK Academic Fellowship and is developing a research programme in Low-Carbon Lifestyles. She is co-editor of 'Corporate Responsibility and Labour Rights'.

Introduction: A Consuming Issue Sustainable Consumption: A Mainstream Agenda Sustainable Consumption and the New Economics Grassroots Innovations for Sustainable Consumption Sustainable Food: Growing Carrots and Community Sustainable Housing: Building a Greener Future Sustainable Currencies: Green Money from The Grassroots Conclusions: Seedbeds for Sustainable Consumption References