Preface
1. Overview of Relentless Monetization
2. Translating Mission Into Mission-Relevant Outcomes
3. Basics of Monetizing Outcomes
4. Those Pesky Counterfactuals
5. The Meaning of Present Discounted Values
6. Examples of Metrics by Outcome
7. Examples of Metrics by Grant: Multi-Outcome Interventions
8. Completing the Analytical Traverse: Small-Bore Benefit/Cost Analysis
9. Key Generalities: Q&A
10. Six Purposes
11. Prominent Metrics Systems
12. Reflections on Risk
13. Conclusion
Appendix A: Counterfactual Complications: Shared Responsibility
Appendix B: Choices Between More and Less Risky Initiatives
Appendix C: Calculating a Program's Expected Well-being Impact
Notes
Index

The Robin Hood Foundation is a charitable organization focused on alleviating problems caused by poverty in New York City. Weinstein and Bradburd worked to develop a metric-based approach called "relentless monetization," which made sure the money they took in and granted out was used effectively and resulted in long-term change. In this book, Weinstein and Bradburd describe their method, explaining how to measure, track, and present a project so as to realize its full potential. They share examples from the Foundation's own experience with relentless monetization, opening the books on the obscure dynamics of a large grant-giving organization. The authors also show other nonprofit organizations how to implement their approach within their own fundraising and grant-giving strategies, and they discuss the best way to guarantee success in a variety of philanthropic endeavors. Drawing on their vast knowledge, the authors devote specific chapters to the difference between beneficial and detrimental philanthropic practices and their outcomes and provide targeted advice for funding "smart" nonprofit programs.

Michael M. Weinstein and Ralph M. Bradburd