Prologue: The Shareholders Managers Deserve
Part I. Why Quality?
1. Meet the Quality Shareholders
2. Comparative Advantages
3. Competitive Advantages
Part II. Quality Engagement
4. The Corporate Message
5. Annual Letters
6. Annual Meetings
7. Quality Quarterly Contact
8. Useful Metrics
9. Capital Allocation
10. Trackers and Spins
Part III. Pivot Points
11. Director Selection: Stewards, Advocates, or Passivity?
12. Managerial Performance: The Overpaid and Underpaid
13. Shareholder Voting: One Each, Dual Class, or Quality?
Epilogue: Getting Indexers and Activists Going Quality
Appendixes
A. Research, Method, and Names
B. Selected Quality Shareholder Statements
Acknowledgments
Notes

Lawrence A. Cunningham, editor and publisher since 1997 of The Essays of Warren Buffett: Lessons for Corporate America, is the Henry St. George Tucker III Research Professor at George Washington University. His books include Berkshire Beyond Buffett: The Enduring Value of Values (Columbia, 2014) and Margin of Trust: The Berkshire Business Model (Columbia, 2020).