"Find your one true love and live happily ever after." The trials of love and desire provide perennial story material, from the BiblicalSong of Songsto Disney's princesses, but perhaps most provocatively in the romance novel, a genre known for tales of fantasy and desire, sex and pleasure. Hailed on the one hand for its women-centered stories that can be sexually liberating, and criticized on the other for its emphasis on male/female coupling and mythical happy endings, romance fiction is a multi-million dollar publishing phenomenon, creating national and international societies of enthusiasts, practitioners, and scholars. Catherine M. Roach, alongside her romance-writer alter-ego, Catherine LaRoche, guides the reader deep into Romancelandia where the smart and the witty combine with the sexy and seductive to explore why this genre has such a grip on readers and what we can learn from the romance novel about the nature of happiness, love, sex, and desire in American popular culture.

Catherine M. Roach is Professor of Gender and Culture Studies in New College at the University of Alabama and author of Stripping, Sex, and Popular Culture. She publishes romance fiction as Catherine LaRoche.

i carry your heart with me(i carry it in by E.E. Cummings
Acknowledgments
Prologue: Journey into Romancelandia
1. Find Your One True Love: Book Lovers and the Romance Story
2. Going Native: When the Academic is (also) the Fan
3. Notes from the Imagination: Reading Romance Writing: Wherein Catherine Roach and Catherine LaRoche, in Feisty Dialogue, Comment upon LaRoche's Fiction
4. Sex: Good Girls Do, Or, Romance Fiction as Sex-Positive Feminist Mommy Porn
5. Notes from the Field: Romance Writers of America
6. Love: Bondage and the Conundrum of Erotic Love
7. Notes from the Writing: "Between the Sheets" and Other Moments toward Romance Novelist
8. Happily Ever After: The Testament of Erotic Faith
Epilogue: Lessons from Romancing the Academic
Notes
Bibliography
Index