"A guide for business leaders to calculate the quantifiable business value of social/environmental values"--

Daniel Aronson is the creator of InVEST which quantifies value from sustainability and responsibility, and has helped clients quantify more than $2 billion in sustainability-driven business value. He is also the creator of Impact Science, Customer Science, Stakeholder Science, and True Plastic Impact.

Contents:
Series Foreword vii
1 Introduction 1
2 Submerged Value 13
Part I: Now More than Ever 17
3 Closer to 2070 than 1970 19
Part II: CORE Customers 29
4 Customers’ Emotions, Experiences, and Behavior 31
5 Trust and Customer Economics 47
Part III: CORE Operations 65
6 More Efficient 67
7 More Innovative 79
8 Smarter 89
Part IV: CORE Risk 105
9 Threats 111
10 Vulnerability 129
11 Magnitude 159
Part V: CORE Employees 175
12 Magnetic Values 177
13 The Clean Energy of Purpose 191
Part VI: Leadership 213
14 Why Follow You? 215
Part VII: Coda 231
15 Moving Forward 233
Acknowledgments 241
Notes 243
Index 287