Drawing on a data set of 250 of the top Fortune 500 companies, Constantinos Markides measures the extent of the refocusing phenomenon, proposes reasons for its current popularity, delineates the characteristics of firms that are refocusing, and discusses the effects of refocusing on company market value, profitability, and organizational structure.

Constantinos Markides is a Professor of Strategy and Entrepreneurship, Robert P. Bauman Chair in Strategic Leadership, and Executive Education Faculty Director at the London Business School.