Stefano Castriota is Professor of Economics at the University of Pisa and a Certified Sommelier.

Foreword by Orley Ashenfelter vii
Acknowledgments ix
Introduction 1
1 The World Wine Market 5
2 Consumption, Quality, and Prices 47
3 Competition and Firm Profitability 83
4 Types of Companies 109
5 Wine and Finance 137
6 Asymmetric Information 163
7 Economic and Social Externalities 185
8 The Regulation of Supply 211
Economic Policy Conclusions 231
Notes 237
References 253
Index 291