ROBERT E. DENTON, JR., holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leader Development at Virginia Polytechnic Institute and State University. In addition to numerous articles, he is author or editor of major studies of political communication, including The Clinton Presidency (1996) and, with Gary Woodward, the forthcoming Political Communication in America, third edition, both from Praeger.

Series Foreword
Preface
Communication Variables and Dynamics of the 1996 Presidential Campaign by Robert E. Denton, Jr.
The Beginning and the Early End by Judith S. Trent
The 1996 Presidential Nominating Conventions: Good Television and Shallow Identification by David M. Timmerman and Gary M. Weier
The 1996 Presidential Debates by Robert V. Friedenberg
Taking the Middle Ground: Clinton's Rhetoric of Conjoined Values by Rachel L. Holloway
Videostyle and the Effects of the 1996 Presidential Campaign Advertising by Lynda Lee Kaid
"Torture-by-Tedium" or Editorial Cartoons During the 1996 Presidential Campaign by Edward H. Sewell, Jr.
Digital Democracy: The '96 Presidential Campaign On-line by Rita Kirk Whillock
Hillary Rodham Clinton and Elizabeth Dole as Running "Mates" in the 1996 Campaign: Parallels in the Rhetorical Constraints of First Ladies and Vice Presidents by Denise M. Bostdorff
The Rhetorical Transformation of Political Coalitions: Bill Clinton, 1992-1996 by Craig Allen Smith
Explaining the Vote: The Presidential Election of 1996 by Henry C. Kenski, Carol Chang, and Brooks Aylor
Selected Bibliography
Index

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of significant symbols through human communication. As voters and others involved with the campaigns attempt to make sense of the political environment, political bits of communication inform voting choices, world views, and legislative desires.
The essays in this book examine the key elements in that process throughout the 1996 presidential campaign. Each focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases from nomination conventions through the debates, political advertising, the discussion and framing of issues, images of the candidates and their wives, the role and impact of network and local news, political cartoons, and the digital/on-line arena. This text will appeal to students and scholars alike as well as to concerned citizens involved with presidential politics and political campaigns.