An illuminating book that explores the emergent politics of the social media economy and the contested nature of female entrepreneurship. Though young women are flocking to blogs, Instagram, and YouTube in pursuit of independent work, many end up working for free as corporate brands compensate in the always-deferred promise of "exposure.?

Brooke Erin Duffy is associate professor in the Department of Communication at Cornell University. She is the author of Remake, Remodel: Women's Magazines in the Digital Age and co-author of Platforms and Cultural Production.