Illustrations
Preface
Acknowledgments
Introduction: Entering the Market
1 In the Land of Curry: An Age-Old Cuisine
2 A Recipe for Business Success: The Most Important Ingredients
3 Ingredient 1: Hospitality
4 Ingredient 2: Role Expectations
5 Ingredient 3: Business Caste or Hierarchy
6 Ingredient 4: Project Process and Management
7 Ingredient 5: Leadership and Teamwork
8 Ingredient 6: Risk and Action
9 Ingredient 7: The Pursuit of Wealth
10 Ingredient 8: The Original Business Contract
11 Ingredient 9: Nonconfrontational Negotiation
12 Ingredient 10: Cultural Views of Time and Space
13 Ingredient 11: Women in the Workplace
14 Seasoned to Perfection, or How to Mix Your Ingredients with Success
Conclusion
Appendix: Facts About India: Menu Options
Notes
Bibliography
Index

Katherine C. Zubko is assistant professor of Asian religions in the Department of Religious Studies at the University of North Carolina at Asheville. She also serves as managing partner of a cultural consulting firm, Z&S Connections.
Raj R. Sahay, who holds a marketing MBA from the University of Illinois at Urbana-Champaign, is managing partner of Z&S Connections, a business and cultural consulting organization.

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed.
There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams.
The book is not a list of dos and don'ts. Rather, it approaches doing business in India from the perspective of in-depth cultural models, translating cultural knowledge into practical working strategies. The authors, an Indian who has worked in the United States and an American who has worked in India, arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians-ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships.