Become an effective communicator in all your personal and professional endeavors -- live and in-person or virtually -- with Verderber/Sellnow's COMMUNICATE!, 16th EDITION. This book will engage you actively in learning communication theories and best practices in interpersonal, intercultural, group, and formal public speaking/presentation settings. Throughout the book, you will be invited to engage in skill-building exercises and reflect on concepts as they occur in real-life settings, including your personal experiences. COMMUNICATE! is filled with lively contemporary examples, sample student speeches and real-world features that bring theory to life. The discussion of ethics, civil discourse, and listening has been expanded throughout the text as it is critical to effective communication. The role of technology and social media has been fully integrated, as well as evaluating sources to discern misinformation, disinformation, and mal-information and sources from reliable information and trustworthy sources.

Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press.