In this short book, Evans interrogates the implications of VR's re-emergence into the media mainstream, critiquing the notion of a VR revolution by analysing the development and ownership of VR companies while also exploring the possibilities of immersion in VR and the importance of immersion in the interest and ownership of VR enterprises.

Leighton Evans is Senior Lecturer in Media Theory at Swansea University. He is the author of Locative Social Media: Place in the Digital Age (Palgrave, 2015) and co-author of Location-based Social Media: Space, Time and Identity (Palgrave, 2017).

1. Introduction 2. The History of VR 3. The VR Business Model 4. VR Worlds, Utopias, and Dystopias 5. Materiality: The Reality and Necessity of the Material Base of VR 6. The Cultural Impact of VR 7. VR Futures: Where We Will Go in the Virtual World