This book provides critical reflections from a selection of foundational scholars of African media and communication studies. The book interrogates the center of mainstream academic scholarship by providing the history and origin of an Africanist conceptual model. It will interest scholars of media and communications across the global south.

viola c milton is a full Professor in media studies in the Department of Communication Science at the University of South Africa. Her research focuses on the negotiation of media policy in South Africa as well as issues of media, citizenship and identity. She is a working group member of the Support Public Broadcasting Coalition (SOS). The Coalition is committed to, and campaigns for, broadcasting in the public interest. In addition, viola runs a project with Dr Winston Mano, that theorises the practice of PSB in the Southern African region from an Africanist perspective. viola authored and co-authored numerous articles and books. She is the Editor-in-chief of Communicatio: South African Journal for Communication Theory and Research.

Winston Mano is a Full Professor and member of the University of Westminster's top-rated Communication and Media Research Institute (CAMRI). He is a Course Director for the MA in Media and Development and Founder/Editor-in-Chief of the Journal of African Media Studies. He is the Director of the Africa Media Centre and was co-Director of the Chevening Africa Media Freedom Fellowship programme (2020-2023). Mano has published widely and his research interests span Afrokology, Decoloniality, African radio, music, media audiences, digital communications policy and development, China-African media relations, and African media and democracy. Mano is a Senior Research Fellow at the University of Johannesburg, South Africa.

Introduction 1. Doing Journalism and Media Studies in Ghana: Conversation with Kwame Karikari 2. Doing Media Studies in South Africa: Conversation with Pieter J. Fourie 3. Doing Journalism and Media Studies in Nigeria: Conversation with Ralph Akinfeleye 4. Doing Television and Media Studies in Nigeria: Conversation with Oluyinka Esan 5. Institutionalising Media Studies in Zimbabwe and South Africa: Conversation with Tawana Kupe 6. Cultural Approaches to Media Studies in South Africa: Conversation with Keyan G. Tomaselli 7. Political Economy and Semiotics: Television Studies in South Africa: Conversation with Ruth Teer-Tomaselli 8. Doing Media Studies in Kenya: Conversation with Levi Obonyo 9. Doing Media Studies in Uganda: Conversation with Monica B. Chibita 10. Challenging the Single Story : Digital Media and Innovative Storytelling on Africa: Conversation with Sean Jacobs 11. Doing Media Studies and Influencing Policy in Morocco: Conversation with Bouziane Zaid 12. Journalism Education, Freedom of Expression, Regulation and Media Development in Africa: Conversation with Guy Berger 13. Media Studies, Positionality and Geopolitics of Knowledge: Conversation with Herman Wasserman 14. Doing Media Studies in the Decolonial Turn: Conversation with Sarah Chiumbu 15. Rethinking Africa's Role in Global Knowledge Production: Conversation with Wisdom Tettey 16. Finding Africa in Communication Studies: Incompleteness and Convivial Epistemologies: Conversation with Francis B. Nyamnjoh 17. Communication as Soul Food: Decolonising the Communication Space: Conversation with Colin Chasi 18. Conclusion: Reflections on Relational Approaches to Teaching, Research and Praxis