Kronenfeld proposes a cognitive approach to culture, wherein cognition refers to knowledge--but not just verbal or conscious knowledge. Cultural cognition is the shared pragmatic knowledge that includes our behavioral as well as conceptual knowledge--our knowledge of how to engage each other (whether via cooperation or competition) or how to avo

David B. Kronenfeld is Emeritus Professor in the Department of Anthropology at University of California, Riverside, USA.

1. Introduction 2. Semantics and Pragmatics 3. Linguistic Relativity 4. Culture as Shared Differentially Distributed Pragmatic Knowledge 5. Shared Cultural Knowledge as Defining Social Groups 6. Prototype-Extension 7. Shared Differentially Distributed Cognitive Structures 8. Cultural Models of Action 9. Flexibility and Variability 10. Practical Implications for Analysis 11. Conclusion