Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.

Himanshu Sharma has already achieved fame for finding security loopholes and vulnerabilities in Apple, Google, Microsoft, Facebook, Adobe, Uber, AT&T, Avira, and many others. He has assisted international celebrities such as Harbajan Singh in recovering their hacked accounts. He has been a speaker and trainer at international conferences such as Botconf 2013, CONFidence, RSA Singapore, LeHack, Hacktivity, Hack In the Box, and SEC-T. He also spoke at the IEEE Conference for Tedx. Currently, he is the cofounder of BugsBounty, a crowdsourced security platform.