Bültmann & Gerriets
Attribution Modelling in Google Ads and Facebook
von Himanshu Sharma
Verlag: Blurb
Taschenbuch
ISBN: 978-0-368-07961-0
Erschienen am 20.12.2021
Sprache: Englisch
Format: 254 mm [H] x 203 mm [B] x 31 mm [T]
Gewicht: 1509 Gramm
Umfang: 478 Seiten

Preis: 149,70 €
keine Versandkosten (Inland)


Dieser Titel wird erst bei Bestellung gedruckt. Eintreffen bei uns daher ca. am 16. November.

Der Versand innerhalb der Stadt erfolgt in Regel am gleichen Tag.
Der Versand nach außerhalb dauert mit Post/DHL meistens 1-2 Tage.

149,70 €
merken
klimaneutral
Der Verlag produziert nach eigener Angabe noch nicht klimaneutral bzw. kompensiert die CO2-Emissionen aus der Produktion nicht. Daher übernehmen wir diese Kompensation durch finanzielle Förderung entsprechender Projekte. Mehr Details finden Sie in unserer Klimabilanz.
Klappentext
Biografische Anmerkung

Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.



Himanshu Sharma has already achieved fame for finding security loopholes and vulnerabilities in Apple, Google, Microsoft, Facebook, Adobe, Uber, AT&T, Avira, and many others. He has assisted international celebrities such as Harbajan Singh in recovering their hacked accounts. He has been a speaker and trainer at international conferences such as Botconf 2013, CONFidence, RSA Singapore, LeHack, Hacktivity, Hack In the Box, and SEC-T. He also spoke at the IEEE Conference for Tedx. Currently, he is the cofounder of BugsBounty, a crowdsourced security platform.