performance measurement, human resource management, financial management and the importance of marketing.
This volume is an invaluable introduction to the key issues, controversies and debates in the subject. It will be essential reading to all museum managers and workers who need to keep up to date with the latest developments in this field.

Introduction; 1: A challenge to modern museum management; 2: Measuring museums' merits; 3: The problem and promise of museum goals; 4: A new framework for museum marketing; 5: Strategic planning in local authority museums; 6: Museum Wharf; 7: Museum brainstorming; 8: An inquiry into the relationship between museum boards and management; 9: The economics of museum admission charges; 10: The university art museum; 11: Museum people. The special problems of personnel management in museums and historical agencies; 12: Some more equal than others; 13: Money changers in the temple? Museums and the financial mission; 14: Museum planning and museum plans; 15: Current issues in museum training in the United Kingdom; 16: Performance indicators; 17: The development of Beamish; 18: Job attitudes and occupational stress in the United Kingdom museum sector; 19: Image and self-image; 20: Museums and marketing; 21: Marketing in museums; 22: Irresistible demand forces; 23: Exhibitions; 24: Museums as organizations; 25: Risking it; 26: The more effective director; 27: MGR; 28: The well-managed museum