Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.
The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed.
This broad ranging collection of essays includes:
- Social change and national identity
- Women's football and gender traditions
- Finance and investment in football
- The development of professional football
- Football and the media
- Football Fans, 'hooligans' and soccer supporter culture

John Horne, Wolfram Manzenreiter

1. Football, Culture, Globalisation Part I The Business of Football in East Asian Nation States 2. Strategies for Locating Professional Sports Leagues 3. The Making of a Professional Football League 4. Football in the People's Republic of China Part II Players and Supporters of the East Asian Game 5. Japanese Football Players and the Sport Talent Migration Business 6. Football 'Hooligans' and Football Supporters Culture in China 7. School Sport, Physical Education and the Development of Football Culture in Japan 8. Government Involvement in Football in Korea Part III Football, Representation and identity in East Asia After 2002 9. Football and the South Korean Imagination 10. Football, Fashion and Fandom 11. The Banality of Football 12. Football, Nationalism and Celebrity Culture Part IV Football in East Asia Beyond the Nation State 13. Her Place in the 'House of Football' 14. An International Comparison of the Motivations and Experiences of Volunteers at the 2002 World Cup 15. Globalisation and Football in East Asia