This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.

David M. Farrell is a Jean Monnet Professor of European Politics at the University of Manchester, UK. A co-editor of Party Politics, his research focuses on campaigns, electoral systems and representation in the European Parliament. He is also the author of Electoral Systems: A Comparative Introduction.
Rüdiger Schmitt-Beck is Scientific Director at the Center for Survey Research and Methodology (ZUMA), Mannheim, Germany. His research interests are in the areas of comparative political behaviour, public opinion, political communication, electoral behaviour, political culture, social movements and political participation. He is also the author of Politische Kommunikation und Wählerverhalten.

Chapter 1 Studying political campaigns and their effects, Rüdiger Schmitt-Beck, David M. Farrell; Chapter 2 Calculating or capricious?, Ian McAllister; Chapter 3 When do election campaigns matter, and to whom?, Romain Lachat, Pascal Sciarini; Chapter 4 Campaign effects and media monopoly, Marina Popescu, Gábor Tóka; Chapter 5 Priming and campaign context, Elisabeth Gidengil, André Blais, Neil Nevitte, Richard Nadeau; Chapter 6 Candidate-centred campaigns and their effects in an open list system, Ilkka Ruostetsaari, Mikko Mattila; Chapter 7 Post-Fordism in the constituencies?, David Denver, Gordon Hands; Chapter 8 Do campaign communications matter for civic engagement?, Pippa Norris; Chapter 9 Referendums and elections, Lawrence LeDuc; Chapter 10 Public opinion formation in Swiss federal referendums, Michael Bützer, Lionel Marquis; Chapter 11 Do political campaigns matter?, Rüdiger Schmitt-Beck, David M. Farrell;