First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Contents: C.R. Schuster, Foreword. Preface. Part I:Drug Abuse Prevention: History and Perspectives.W.J. Bukoski, A Definition of Drug Abuse Prevention Research. C.G. Leukefeld, The Role of the National Institute on Drug Abuse in Drug Abuse Prevention Research. R.W. Pickens, D.S. Svikis, Prevention of Drug Abuse: Targeting Risk Factors. Part II:Communication: Past and Potential Roles.E. Wartella, S. Middlestadt, Mass Communication and Persuasion: The Evolution of Direct Effects, Limited Effects, Information Processing, and Affect and Arousal Models. R.E. Petty, S.M. Baker, F. Gleicher, Attitudes and Drug Abuse Prevention: Implications of the Elaboration Likelihood Model of Persuasion. Part III:Mass Communication, Social Systems, and Drug Abuse Prevention.L.D. Johnston, Toward a Theory of Drug Epidemics. J.G. Bachman, L.D. Johnston, P.M. O'Malley, How Changes in Drug Use Are Linked to Perceived Risks and Disapproval: Evidence From National Studies That Youth and Young Adults Respond to Information About the Consequences of Drug Use. G.S. Black, Changing Attitudes Toward Drug Use: The Effects of Advertising. Part IV:Mass Communication and the Individual: Targeting Messages and Programs at Sensation Seekers.M.T. Bardo, C.W. Mueller, Sensation Seeking and Drug Abuse Prevention From a Biological Perspective. L. Donohew, E. Lorch, P. Palmgreen, Sensation Seeking and Targeting of Televised Anti-Drug PSAs. Part V:Interpersonal, School, and Community Approaches.A.E. Beisecker, Interpersonal Approaches to Drug Abuse Prevention. E.R. Oetting, S. Spooner, F. Beauvais, J. Banning, Prevention, Peer Clusters, and the Paths to Drug Abuse. S.G. Forman, J.A. Linney, School-Based Social and Personal Coping Skills Training. J.D. Hawkins, R.F. Catalano, L.A. Kent, Combining Broadcast Media and Parent Education to Prevent Teenage Drug Abuse. R.R. Clayton, A. Cattarello, L.E. Day, K.P. Walden, Persuasive Communication and Drug Prevention: An Evaluation of the DARE Program. Part VI:An Overview of Communication and Drug Abuse Prevention.T.L. Thompson, L.P. Cusella, Muddling Through Toward Small Wins: On the Need for Requisite Variety.

Edited by Lewis Donohew, Howard E. Sypher, William J. Bukoski